Custom web apps & websites · AI built in · UK & Ireland

Built for your business.
Not the other way round.

You've probably already got software. But it's software you've had to fit yourself around. AXRIK builds custom web apps and websites designed around how your business actually works — with AI built in from the start. Working with businesses across the United Kingdom and the Republic of Ireland.

Tell us about your business See what we build

Recently built for JG Foods and Driversity Training

100%
Custom built — no templates,
no compromises
AI
Designed in from day one,
not bolted on after
SMBs
Built specifically for small &
medium-sized businesses
Grows with you — add features
when you're ready
"You've probably already got software. But it's software you've had to fit yourself around."

The problem

Off-the-shelf tools are built for everyone — which means they're a perfect fit for no one. You adapt your workflow to the software. You pay for features you'll never use. You still end up doing half the job manually.

The gaps are filled with spreadsheets, WhatsApp messages and workarounds that pile up over time. It works — until it doesn't.

AXRIK builds the opposite: a system shaped around exactly how your business runs, with nothing wasted and nothing missing.

Rented vs owned

Most business software is rented.
Yours should be owned.

The tools most businesses run on — booking systems, CRMs, the monthly subscriptions that hold your customer list — are rented. You pay every month, you shape your business around how they work, and if you ever stop paying, your data stays with them.

AXRIK builds the opposite: a system shaped around how you actually run, that you own outright. Often the two aren't even rivals — a rented tool and the system we build can sit happily as different layers. And if off-the-shelf software already does everything you need, we'll be the first to say so. We're here for the businesses it doesn't quite fit.

Rented software

Built for everyone. Shaped like no one.

  • You fit your business around it
  • Your customer list lives on their platform
  • You pay for features you'll never use
  • The bill climbs as you grow
  • Stop paying and you're left with nothing
A system you own

Built around exactly how you work.

  • It fits you — not the other way round
  • Your data is yours, and stays yours
  • Nothing wasted, nothing missing
  • A flat, predictable cost as you scale
  • Walk away any time and take it all with you

What makes AXRIK different

Not a template you have to fit into.

We learn how your business actually runs — your products, your customers, your workflow — and build something that fits it exactly. No workarounds, no features you'll never use, no monthly bill for a system that's 70% right.

Custom business tools with AI built in.

We don't bolt AI on as an afterthought. We design it into your system from day one — so it's drafting your communications, flagging what needs attention, and learning your patterns while you're out doing the actual work.

What this looks like

A website your customers use.
An app you run the business from.

01

Customer-facing website

A website built around your products, your services, your rules — not a generic template. Works on any device. Lets customers order, book, browse or get in touch, any time.

02

Business management app

Orders, customers, bookings, finances, staff — all in one place, built around how you actually run things. No switching between tools. No manual reconciling at the end of the day.

03

AI that earns its place

Auto-generate run sheets, draft messages to customers, forecast stock, flag overdue invoices, write your social posts from live data. Real tasks, real time saved, every day.

Not a metaphor — a real app

This is it, installed on a phone.

These aren't mock-ups. They're real AXRIK builds sitting on a real phone's home screen. Tap the icon and the system opens full-screen, exactly like an app from the store — except there was no app store, no download, and every update is already there.

A native app built the traditional way can run £30,000–£150,000 for iPhone and Android (around €35,000–€175,000). The AXRIK version installs the same way and comes built into every site as standard. See how the costs compare →

JG Foods and JG Admin apps installed side by side on a phone home screen
Installed · two apps JG Foods — the shop and the back office The customer ordering app and the business management app, both installed from the browser. No app store in sight.
The Driversity training hub installed as an app on a phone home screen
Installed · full screen Driversity — the whole hub, one tap away Opens full-screen from the home screen like any native app. Nothing to download, nothing to update.

AI built in from day one

Most businesses know AI exists. Very few know how to use it.

We don't add AI as a feature to impress. We design it into your system as a tool that earns its place — automating the repetitive, surfacing what matters, and giving you back time you didn't know you were losing.

Auto-draft customer messages
Generate picking lists & run sheets
Forecast demand & stock levels
Flag & chase overdue invoices
Write social posts from live data
Summarise customer history instantly
Parse orders from social messages
Spot patterns in your sales data
AI assistant — live in your system
Monday's run is ready. 14 orders confirmed, picking list generated. 3 customers haven't ordered this week — shall I send a nudge?
Invoice INV-041 is 7 days overdue. I've drafted a chase message for you to review — want me to send it?
Draft this week's Facebook post from the availability list.
Done. "Hi everyone 👋 This week's availability is live — BBQ packs, ribeye, chicken fillets and more. Order before Sunday night for Monday's run…"

Why now

Built to keep you here in ten years.

Every era has businesses that got left behind — not because they were caught off guard, but because they waited. Kodak invented the digital camera and shelved it to protect film sales. Blockbuster watched streaming coming and held onto late fees. The businesses that struggled weren't unaware — they hesitated.

The next shift is AI, and it's already moving under the feet of ordinary small businesses. The good news: you don't need to become a tech company to keep up. That's our job. We build a modern, AI-ready system into how you already work — so you get the longevity without the learning curve.

58%
of small businesses were using AI
in 2025 — up from 23% in 2023
82%
say adopting AI is now essential
to stay competitive
91%
of those using AI say
it boosts their revenue

Figures: US Chamber of Commerce & McKinsey small-business AI research, 2025.

How it works

Simple from the start. Built to last.

We keep it straightforward. No jargon, no endless discovery phases, no surprises. You'll see something real, fast — then we refine and build from there.

1

We learn your business

A proper conversation about how you run things today — what works, what doesn't, and where you want to go. No forms to fill in, no lengthy briefs.

2

We show you what we'd build

A working prototype — not a mockup — so you can click through the real experience before anything is committed. You'll know exactly what you're getting.

3

We build in stages

You see value early, not six months in. Each stage adds capability. As your business grows, your system grows with it — no rebuilds, no starting over.

Recent builds

Real systems, built for real businesses.

A look at some of what we've built recently — what each system actually does, and the AI we built into it.

JG Foods · Mobile food

An ordering site plus a business app

A customer ordering website tied to weekly availability, plus a back-office app that runs orders, customers and the delivery run — with picking lists generated automatically. AI parses messy orders pasted from social messages and writes the weekly social posts from live stock.

JG Foods back-office dashboard Read the case study →
Driversity · Training provider

A staff & training management hub

A central system managing trainees, qualified staff, their sessions and standards checks across multiple programmes — each trainer signing in to only their own records. It also includes a built-in social studio: AI drafts posts and images in the brand's own voice, tailored for each platform and ready to copy straight in.

Driversity training hub dashboard Read the case study →
Driversity · Fleet safety

An on-road driver assessment portal

Fully customisable assessment forms the team edits themselves, an approve-or-return review workflow, and auto-generated PDF reports sent to employers — set to delete after five years for compliance. A behind-the-scenes AI agent finds local prospects and drafts personalised outreach emails for review.

See the build →
See how each build differs

Could your business run like this?

See pricing Tell us about your business

Your client portal

Always know exactly
where your build is at.

Every AXRIK client gets a private portal — your own secure login and project page. From the first conversation to go-live, you can see what's done, what's in progress and what we need from you. No chasing emails asking "how's it going?"

It's where the whole project lives: progress, updates, your files and our messages — all in one place, on any device. And it doesn't stop at launch. The portal stays yours for support requests and changes as your business grows.

Live progress, stage by stage
Updates from us as we build
Upload logos, photos & documents
Direct messaging — no email chains
See your live site the moment it's ready
Stays with you after go-live
Existing client? Sign in →

Why clients value it

Total visibility

You're never left wondering. See real progress whenever you like, instead of waiting for an update or sending a chasing email.

Everything in one place

Messages, files and decisions all live in the portal — not scattered across email, texts and calls. Nothing gets lost.

Yours for the long run

After launch it becomes your support hub — request changes, raise issues and keep a clear record as your system grows with you.

Straight answers, no lock-in

Your business. Your system.

You own everything

Your website, your system, your data. If you ever want to walk away, you take it all with you — no lock-in, ever.

Fixed written quotes

The price agreed in writing is the price you pay. Any change to scope is agreed — with its cost — before work continues.

Your data, protected

Every build comes with daily backups and point-in-time recovery as standard. A mistake or mishap is a restore, not a disaster.

Secure by design

Role-based logins, encrypted connections and access rules enforced at the database itself — not bolted on afterwards.

UK & Republic of Ireland

Working with businesses on both sides of the Irish Sea, priced in pounds or euros — whichever suits you.

Cancel anytime

Care plans roll monthly with no long contracts. Stay because it's worth it, not because you're tied in.

Get in touch

Tell us about your business.

No sales pitch, no obligation. Just a conversation about how you work and whether we can build something that fits. We'll come back to you within one working day.

📧  phil@axrik.com

🌐  axrik.com

We'll reply within one working day.

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