Case study — JG Foods

From Messenger orders to
a business that runs itself.

JG Foods is a mobile butcher, selling and delivering to customers on a weekly cycle. AXRIK built them two systems that work as one: a website customers order from, and a back-office app that runs the entire operation — with AI built in to handle the admin.

ClientJG Foods

SectorMobile food & delivery

DeliveredCustomer site + business app

AI featuresOrder parsing · replies · social posts

See it live — jgfoodsnorthwest.com

The problem

Every order by hand, every week.

JG Foods was taking every order through social media messages — then copying each one into a spreadsheet to work out the weekly delivery round. It worked, until it didn't: a busy week meant missed orders, mixed-up requests and late nights reconciling the run.

The business didn't need "a website". It needed the whole weekly cycle — orders in, round planned, customers updated — to stop depending on one person's evenings.

What we built

Two systems, working as one.

1 · The customer ordering site

A mobile-first ordering website tied to that week's live availability — sold-out items simply don't show
Customer accounts and order history, so regulars are recognised and reordering takes seconds
Orders land in the system already structured — no retyping, no transcription errors
Built around JG Foods' actual products, cuts and weekly rhythm — not a generic shop template

2 · The back-office business app

Orders, customers and the weekly delivery run managed in one place
Picking lists and run sheets generated automatically from confirmed orders
An enquiry inbox and customer records, so nothing lives in message threads
Secure sign-in, with the owner in full control of products, prices and availability

JG Foods customer ordering website — fresh meat delivered to your door — The customer site — jgfoodsnorthwest.com. This week's stock, live; sold out means gone.

JG Foods back-office dashboard showing the week's runs, revenue and customers — The back-office dashboard — the week at a glance: next run, revenue, invoices and customers.

Delivery runs screen with pick lists, route planning and order counts per day — Delivery runs — pick lists, route planning and every day's orders, generated automatically.

Log an Order screen — AI extracts a structured order from a pasted WhatsApp or social media message — Paste a messy WhatsApp or Messenger order in — AI fills the whole order out.

Social posts screen — AI writes the weekly Facebook and Instagram post from live availability — Jot a few notes, tick "include this week's list" — the weekly social post writes itself.

Delivery days schedule with usual days, one-off days and holiday mode — Delivery days and holiday mode — set the dates, and the website pauses orders automatically.

AI built in

The admin, handled.

Turns messy orders pasted from social messages into clean, structured orders

Drafts replies and updates to customers, ready to review and send

Writes the weekly social posts straight from live stock

Every AI feature has a manual fallback — the business never depends on AI to function, it just moves faster with it.

The outcome.

Hours of order-wrangling gone every single week. Orders land ready to pack, the Monday run sheet writes itself, and nothing slips through the net — the business runs while the owner sleeps.

And because the whole operation now lives in one system, a busy week is just a good week — not a problem to untangle.

From Messenger orders toa business that runs itself.