Case study — Driversity Training

Spreadsheets out.
One training hub in.

Driversity Training develops drivers and instructors across several programmes. AXRIK replaced its patchwork of spreadsheets, shared documents and email with one hub that manages every trainee, every qualified member of staff and every compliance check — then added a social studio on top so the marketing stops being the job that never gets done.

ClientDriversity Training

SectorProfessional training

DeliveredTraining hub + social studio

AI featuresPost drafts · captions · AI images

The problem

Nobody had one reliable view of anything.

Training records lived in spreadsheets. Session notes lived in shared documents. Scheduling lived in email threads. Every trainer kept things slightly differently, and version conflicts were routine — so the question "where is this trainee up to?" never had a quick, trustworthy answer.

On top of that, the standards checks that keep qualified staff compliant were tracked by hand — exactly the kind of thing that can't be allowed to slip.

What we built

One hub for the whole operation.

1 · The training management hub

Two tiers of people — trainees and qualified staff — each with their own records, sessions and declarations
Standards checks and programme tracking built to Driversity's exact qualification rules
Role-based logins, so every trainer sees only their own caseload and nobody else's
Session logging, scheduling and full history in one place — no more version-conflict spreadsheets

2 · The social studio

Jot a few rough notes and AI drafts the whole post, in the brand's own voice
AI image creation, so every post has something eye-catching to go with it
Posts tailored for Facebook, Instagram and LinkedIn — ready to copy straight in
Built into the same hub, so it's one login for the whole business

Driversity training hub home — PDI tracker, franchise ADIs, standards checks and CPD in one dashboard — The whole operation on one screen — trainees, qualified instructors, standards checks and CPD.

PDI tracker — every trainee's progress, status and recent sessions — Every trainee's progress and session history — passed, booked, pending or on hold, at a glance.

Franchise ADI records — badge status, standards checks and contact details per instructor — Qualified instructors — badge status, standards checks and records, each behind their own login.

The social studio — draft posts and images with AI, ready to copy into Facebook, Instagram and LinkedIn — The social studio — jot rough notes, draft with AI, and copy straight into Facebook, Instagram or LinkedIn.

Postcode coverage map showing which instructors cover each area — The coverage map — every postcode, and who covers it, on one live map.

Test route library by test centre — open in Google Maps or share via WhatsApp — A test-route library by test centre — open any route in Google Maps or share it via WhatsApp.

AI built in

A week of posts, written in minutes.

Drafts whole posts from rough notes, in the brand's own voice

Creates AI images to go with each post

Tailors the draft to Facebook, Instagram or LinkedIn — ready to copy straight in

Every AI feature has a manual fallback — the business never depends on AI to function, it just moves faster with it.

The outcome.

The entire operation in one place — every trainee's progress at a glance, compliance handled automatically, and the marketing that used to never happen now done in minutes instead of an evening.

New trainers get a login, not a folder of spreadsheets. And "where is this trainee up to?" now takes one click to answer.

Spreadsheets out.One training hub in.