What we do

Custom business tools
with AI built in.

We build two things that work together — a website your customers interact with, and an app you run the business from. Both tailor-made, both with AI woven through them.

What we build

Custom websites

Not a template, not a WordPress theme. A website built specifically for how your business presents itself and how your customers interact with it. Whether that's a brochure site, a product catalogue, an ordering system, or a booking flow — designed for your audience, your brand, and your goals.

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Business management web apps

The system behind the scenes that makes your business run properly. Order management, customer records, delivery scheduling, invoicing, staff management — built around how you actually work, not how a generic SaaS product thinks you should. One place for everything, accessible from any device.

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Your own app — no app store

Every AXRIK build installs on phones and tablets like a real app: its own icon on the home screen, opening full-screen with no browser bar. That goes for your customer website and your business management app — and every update we deploy appears instantly, with no app store, no downloads and no update prompts.

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AI integration & automation

Practical AI built into your system from day one. Not a chatbot on your homepage — AI that does real work: drafting communications, generating reports, forecasting demand, parsing orders from social media, flagging problems before they become one. Designed around your specific workflows.

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Automated workflows & AI agents

Most software waits for you to tell it what to do. With the right setup, yours doesn't have to. We build automated workflows that run on their own — sending your driver's picking list every Monday morning, emailing customers the moment they order, chasing overdue invoices before you've even noticed them. You set it up once. It runs every day without you.

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Ongoing support & growth

We don't build and disappear. As your business grows, your system grows with it. New features, new staff, new delivery areas, new products — we're there to add them. You own the system; we keep it sharp.

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"Do we actually need a CRM?"

The other question we hear constantly. We've written the honest answer — what's on the market, what every CRM actually does, and when you're better off just buying one.

Read the honest answer

Apps without the app store

Your business, as an app on every device.

A native iPhone-and-Android app used to mean serious app-store development money. Not any more. Every system AXRIK builds — the website your customers use and the management app that runs your business — installs on any phone, tablet or computer like a real app, included in the build as standard.

A native app, built the old way

£30,000–£150,000

Roughly €35,000–€175,000 to build for iPhone and Android — plus yearly maintenance and app-store fees. Industry estimates.

The AXRIK way

Included as standard

The same "tap the icon, opens full-screen" app experience, built into every AXRIK site and management app — for a fraction of native-app money.

Own icon, full screen

Tap the icon on your home screen and your system opens like any other app — no browser bar, no typing addresses. Your staff open "your app", not "a website".

Phones, tablets & desktops

Android, iPhone, iPad, laptop — the same system installs everywhere your team works, from the delivery van to the office.

Updates instantly, forever

There's no app store in the middle. The moment we improve your system, every installed app is already up to date — nothing to download, nothing to approve.

Included in every build

This isn't an add-on with a price tag. Every AXRIK website and business management app ships install-ready as standard.

See it on a real phone

JG Foods and JG Admin apps installed side by side on a phone home screen
Installed · two apps JG Foods — customer app + admin app Both systems installed straight from the browser, each with its own icon. No app store, no download.
The Driversity training hub installed as an app on a phone home screen
Installed · full screen Driversity — the hub, one tap away Opens full-screen from the home screen like any native app, and updates itself every time we improve it.

"But shouldn't it be in the App Store?"

It's the question we're asked most. We've written the honest answer — what each option can do, what they cost to run, and the cases where a web app is genuinely the wrong choice.

Read the honest comparison

Cost figures are industry estimates for bespoke native app development across iOS and Android, converted to GBP/EUR. Actual native-app costs vary by complexity; the point is simply that an installable AXRIK build delivers the app experience without that outlay.

AI that earns its place

Not a gimmick. A genuine time-saver.

Every small business we talk to is curious about AI but unsure where it actually fits. The honest answer is: it fits exactly where you're currently doing something repetitive, time-consuming or easy to get wrong.

We identify those moments in your specific workflow and design the AI around them — so it's not a feature you have to learn, it's just the system doing what it should. And in many cases, it doesn't wait for you to ask. It runs on a schedule, reacts to events, and gets things done while you're out running your business.

Auto-draft customer messages
Generate picking lists & run sheets
Forecast demand & stock
Flag & chase overdue invoices
Write social posts from live data
Parse orders from social messages
Summarise customer history
Spot patterns in your data
Route optimisation for deliveries
Staff scheduling suggestions
Scheduled reports sent automatically
Workflows that run without you

How we think about it

Specific, not general

We don't add a general-purpose AI assistant and call it done. We identify the exact tasks in your workflow that AI can improve and build around those.

Your data stays yours

Your business data doesn't train anyone else's AI. Everything is built on infrastructure you control, with proper data handling from day one.

Gets better over time

The more your system is used, the more useful the AI becomes. It learns your patterns, your customers, your products — and surfaces better insights over time.

Who we work with

Any business that's outgrown the manual way of running things.

We work across sectors. The business type matters less than the problem — if you're managing customers, orders, bookings, deliveries, or a team and you need a system that actually fits how you work, we can help.

Food & drink Mobile & delivery businesses Trades & contractors Health & wellbeing Retail & e-commerce Hospitality Professional services Farm shops & local produce Fitness & coaching And more

The process

From first conversation to live system.

1

Discovery conversation

We talk through your business properly. How it runs today, where the friction is, what you'd change if you could. No form to fill in — a real conversation that gives us everything we need to start building.

2

Working prototype

Before we commit to anything, we build a clickable prototype of your system. You see the real experience — how your customers will use it, how you'll manage it — before a single line of production code is written.

3

Phased build

We build in stages — foundation first, then features. You see value early. Each phase is usable as soon as it's done. No waiting six months for a "big reveal" that might not be right.

4

Ongoing support & growth

Once live, we stay with you. New features as your business grows, fixes when something needs attention, and a team that already knows how your system works — so changes are fast and nothing breaks.

How we work with you

Your own client portal.
See every step of the build.

Every AXRIK client gets a private portal — your own login, your own project page. From the moment we start, you can see exactly where your build is at and what's coming next.

No chasing emails asking "how's it going?" Your portal is updated throughout the build, so you always know what's been done, what's in progress, and what we need from you.

Live build progress dashboard
Stage-by-stage updates from us
Upload logos, photos & documents
Direct messaging — no email chains
We post updates as we build
See your live site the moment it's ready
Existing client? Sign in →
axrik.com/portal
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Ready to talk?

Tell us how your business runs and what you'd like to change. We'll come back to you within one working day.

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