Case study — Driversity Training

Spreadsheets out.
One training hub in.

Driversity Training develops drivers and instructors across several programmes. AXRIK replaced its patchwork of spreadsheets, shared documents and email with one hub that manages every trainee, every qualified member of staff and every compliance check — then added a social studio on top so the marketing stops being the job that never gets done.

Four systems, one working relationship. The Training Hub, the fleet driver assessment portal, the Social Studio and — newest of the four — the public website at driversitytraining.com were all designed and built by AXRIK.

ClientDriversity Training

SectorProfessional training

DeliveredWebsite + training hub

Also builtFleet portal + social studio

AI featuresPost drafts · captions · AI images

The problem

Nobody had one reliable view of anything.

Training records lived in spreadsheets. Session notes lived in shared documents. Scheduling lived in email threads. Every trainer kept things slightly differently, and version conflicts were routine — so the question "where is this trainee up to?" never had a quick, trustworthy answer.

On top of that, the standards checks that keep qualified staff compliant were tracked by hand — exactly the kind of thing that can't be allowed to slip.

What we built

One hub for the whole operation.

1 · The training management hub

Two tiers of people — trainees and qualified staff — each with their own records, sessions and declarations
Standards checks and programme tracking built to Driversity's exact qualification rules
Role-based logins, so every trainer sees only their own caseload and nobody else's
Session logging, scheduling and full history in one place — no more version-conflict spreadsheets

2 · The social studio

Jot a few rough notes and AI drafts the whole post, in the brand's own voice
AI image creation, so every post has something eye-catching to go with it
Posts tailored for Facebook, Instagram and LinkedIn — ready to copy straight in
Built into the same hub, so it's one login for the whole business

Driversity training hub home — PDI tracker, franchise ADIs, standards checks and CPD in one dashboard — The whole operation on one screen — trainees, qualified instructors, standards checks and CPD.

PDI tracker — every trainee's progress, status and recent sessions — Every trainee's progress and session history — passed, booked, pending or on hold, at a glance.

Franchise ADI records — badge status, standards checks and contact details per instructor — Qualified instructors — badge status, standards checks and records, each behind their own login.

The social studio — draft posts and images with AI, ready to copy into Facebook, Instagram and LinkedIn — The social studio — jot rough notes, draft with AI, and copy straight into Facebook, Instagram or LinkedIn.

Postcode coverage map showing which instructors cover each area — The coverage map — every postcode, and who covers it, on one live map.

Test route library by test centre — open in Google Maps or share via WhatsApp — A test-route library by test centre — open any route in Google Maps or share it via WhatsApp.

Recent build — the public website

And the website that sits in front of all of it.

One site, four audiences who want entirely different things — learners booking a first lesson, instructors training to qualify, employers buying fleet driver training, and driving schools looking at the Hub. The job was to get each of them somewhere useful in a couple of taps, without making the other three wade through it first.

Designed for the phone first

Laid out on a phone screen before a laptop one — because that is where the enquiries come from
Call and Enquire fixed within thumb reach at the bottom of every page on the site
Four audiences routed straight off the homepage, each to a path of their own
A dedicated Autism & Safe Driving pathway, written for the people it is actually for

Joined up with the software

Product pages for the Training Hub and the Social Studio, so both have somewhere to sell themselves
A fleet page built around the enquiry employers actually make — a quote request, not a brochure
One consistent brand across the public site and the systems sitting behind it
Structured data, sitemap and technical SEO handled as part of the build

The Driversity Training homepage — hero headline, service routes and enquiry actions — The homepage — four audiences, each one route away.

The Training Hub page on the Driversity website, showing the hub software AXRIK built — The Training Hub — the software AXRIK built, given a page of its own.

The Social Studio page on the Driversity website — AI drafted posts, captions and images — The Social Studio — the AI content tool inside the Hub, with its own shop window.

The fleet driver training page on the Driversity website, aimed at employers — The fleet page — aimed squarely at employers, ending in a quote request.

See it live at driversitytraining.com.

AI built in

A week of posts, written in minutes.

Drafts whole posts from rough notes, in the brand's own voice

Creates AI images to go with each post

Tailors the draft to Facebook, Instagram or LinkedIn — ready to copy straight in

Every AI feature has a manual fallback — the business never depends on AI to function, it just moves faster with it.

On the phone

The whole hub, installed like an app.

Driversity installs straight to the home screen — its own icon, opening full-screen like any native app. No app store, no download, and it updates itself every time we improve it.

The Driversity training hub installed as an app on a phone home screen

Installed · full screen Driversity, one tap from the home screen Exactly as it sits on the team's phones — the full training hub, always up to date.

The outcome.

The entire operation in one place — every trainee's progress at a glance, compliance handled automatically, and the marketing that used to never happen now done in minutes instead of an evening.

New trainers get a login, not a folder of spreadsheets. And "where is this trainee up to?" now takes one click to answer.

Spreadsheets out.One training hub in.